OVERVIEW

RoboCup is a California based company that designs and manufacturers a variety of outdoors and film industry related products, with the core product being a clamp on cupholder.

GOAL

RoboCup collaborated with us to help expand brand awareness for RoboCup, and educate the audience on how to use RoboCup products.

approach

We created a series of product demo videos for each of the main RoboCup products, and crafted strategically optimized social media and lifestyle content to resonate with the target markets.