WHAT DO WE DO?
In short, we connect you with your audience through video.
How exactly do we do that and what does it involve? Let’s walk you through the production process. The basic steps of production are strategy and conceptualization, pre-production, production, and post-production.
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OUR PROCESS
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We start with the strategy and concept. Who are you and what are you trying to do? What does your brand or organization stand for and who do you serve? What is your ethos? What platforms do your target audience spend time on?
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Once we have the concept, we flesh that out into a plan. We don’t like to just show up to the shoot and “figure it out”, we like to come prepared. We work with you to write a script in a style that best fits the concept. We build the shot list and story board. We cover the basic shots and get creative with camera angles and movements. From there we scout locations, cast talents, assemble the crew, prepare the equipment, handle all the paperwork and logistics, and send out the schedules.
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This is the lights, camera, action part of the process. The exciting part that everybody likes to see behind the scenes of. Our team of experienced film crew always bring their A-game and we rock state-of-the-art equipment. Expert camerawork, lighting design, production design, and audio recording ensure we capture top tier footage.
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After we do the filming, it’s time to sit down and bring all that raw footage together into polished final deliverables. Post-production is a collaborative process that generally involves cutting the footage together in the editing room, professional color grading to make the footage look nice and expensive, professional sound mixing to ensure all the dialogue sounds clean and even, and sound design to bring the whole thing to life and really immerse your audience. Need a voice-over? We have professional VO artists. Need motion graphics and VFX? We’ve got you covered with skilled VFX artists. When it’s all said and done,
DETAILED SERVICES
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It’s all about starting with the right idea. What is the goal and who are we speaking to? What type of project are we looking at? What is the best format to deliver the message? We put our brains together with you to find the answers to those questions.
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Our creative director pulls the best ideas out of her hat. Whether it’s a funny ad or a heartfelt narrative, we figure out the best way to tell the story and our skilled writers put the idea onto paper.
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We are visual creatures and many of you are too. We just work better when we can see what we’re trying to do. Our experienced production team organizes the script into shot lists and our artists put that into visual form with storyboards.
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We all know the saying “location, location, location.” Location matters and our experienced team will help you find the best locations to film at. We utilize next level tools like Lidar scanning to assist with scouting and previsualization.
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Talent can make or break a production. We have access to a huge roster of professional actors and actresses through multiple talent agencies and freelancers, covering a diverse demographic. Whatever the project needs, we can find the talent.
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Our crews are experienced and damn good at their jobs. Ain’t nobody got time for laziness or incompetence. Whether its a small run & gun production or a big studio shoot, we have the crew to make it happen.
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When it comes to tools of the trade, we only work with the best. We carry a host of high end, reliable camera and lighting equipment that we diligently organize and maintain. You’ll never have to worry about our stuff crapping out in the middle of a shoot. If the project calls for something that we don’t have on hand, we’ll get our hands on it. We know a guy.
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Sometimes we just want that icing on the cake, that extra oomph to make you scratch your head wondering “damn, how did they do that?” We love coming up with unique shot ideas and mind bending camera tricks. We have specialty tools like probe lenses, cranes, and motorized camera control. If you really want to knock somebody’s socks off, we have access to a Bolt high speed cinema robot with a trained operator. Your jaw will drop when you see what we can do with that robot and some creativity.
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We use industry standard software (Davinci Resolve and Adobe Premiere) to edit. You can have the best footage in the world but it won’t do you any good if the editor sucks. Lucky for you, our editors have tons of experience and great taste. No amount of money can buy great taste if it’s not already there. Our editors do their magic to cook all that raw footage into a masterful final cut for you.
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Just like a dish needs seasoning to be complete, a video needs sound design to flesh it out. It’s one of those things where we don’t really think about it when it’s there, but we notice something is off when it’s not there. Sound design involves background music, background ambience, environmental and atmospheric sounds, and sound effects. We also offer foley.
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Audio is just as important as the visuals in a video. Our audio engineers mix and balance all the individual audio tracks to create a cohesive sound track. At the end of the post production process, our audio engineers fine tune, enhance, and polish the audio to make it sound as pristine as humanly possible.
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If you really want to spice up the production quality, our VFX artists create immersive motion graphics and digital effects to bring your imagination to life. We have 3D scanning capabilities and work with a variety of programs including After Effects, Blender, Unreal Engine, and ZBrush.