OVERVIEW

Foam manufacturer Allied Foam needed digital ads to launch their new line of CorrectRest products. The products included mattresses, pillows, and mattress toppers.

GOAL

Allied Foam needed to build awareness for the CorrectRest brand and direct customers to a point of sale. The target demographic was age 25-55 in the United States, primarily in the Midwest. Aside from building brand awareness, Allied Foam also wanted to show the features and benefits of their CorrectRest products.

approach

To best connect with the target audience and leave an impression, we decided to go the humorous route and create a series of funny, cheeky ads for the product lines. We took the problem/solution approach to show how the products they currently use suck, and why the CorrectRest products are better. We wrote a voiceover script for the mattress ad and spokesperson scripts for the pillow and topper ads. Each ad visually presents the main features of the product with product shots, and shows background actors looking all comfy and happy while using the product. We filmed all of the ads in-studio with Arri Alexa Mini and Blackmagic Ursa Mini cameras.