PROJECT SUMMARY

We partnered the Associated General Contractors of Oklahoma and Fox Strategies to produce a series of voiceover-driven digital ads promoting their job placement service. Using a problem-and-solution approach, the ads captured the frustrations of job hunting in the construction field and contrasted them with the simplicity and efficiency of the service. Through relatable scenarios, dynamic visuals, and a compelling voiceover, we showcased how the platform connects skilled workers with the right opportunities. The result was a powerful campaign that resonated with the audience and effectively highlighted the value of the service.